‘Rich Kid’ YouTube Star Robbed at Knifepoint in Upper East Side Apartment

May 15, 2018 Last Updated: May 15, 2018

A YouTuber who made men’s fashion videos was robbed at knifepoint inside his Upper East Side apartment on April 15, police said.

Taylor Goldblatt, 24, said the burglars took about $50,000 in goods after holding him at knifepoint, NBC New York reports.

He says the burglars knew about his social media persona and called him ‘Tay Money,” a name he calls himself on his videos and blog.

In the description of his Youtube channel, he describes himself as “a rich kid, spendthrift, and money is my middle name.”

“I spend the majority of my time living a lux life of opulence in the Upper East Side of New York City. I am a blogger and social media creative, with an avid love for menswear and all things fine luxury. I create content ranging from lifestyle vlogs to men’s fashion tips and upload it to this channel every single day.”

Police are still looking for the two burglars, which Goldblatt said were male and Spanish-speaking.