Inside the San Francisco 49ers Playbook

May 31, 2018 Last Updated: May 31, 2018

The San Francisco 49ers has determined its direction regarding a new sports partnership, a proposed California state amendment on gambling, and the national anthem.

The 49ers recently formed a partnership with a soccer team. The 49ers president Al Guido said, “we believe we can bring what we learned inside the NFL… Our games are different, but generally what fans want are the same. That’s what we’re looking to do with them.” While he acknowledges that the strategy to get into the English premier league is different than the strategy required to do well in football, he believes they can move in this direction, and that the partnership will be felt on the field, not just financially.

Guido is also excited about a current California assemblyman’s proposal to allow sports betting in the state of California. At the same time, he says, to allow it to successfully make its way into the stadium, he believes that the “most important is the integrity of the game. If people don’t believe in the integrity of the game, then we have lost our way.”

Incorporating gambling into the venue in the proper way and on the proper scale would also involve thought. Guido believes the opportunity outweighs the risks, however, and hopes that the federal government will take a stance on the issue, rather than allowing it to remain at the state level.

National anthem protests have become a contentious issue and the NFL recently stated that it would punish players who are on the field and refuse to stand. Former 49er, Colin Kaepernick, was at the center of the national anthem controversy, which echoed San Francisco’s notorious progressive reputation.

Guido’s response to the division has been to focus on strong ties with the community, including local financial investment and cultivating a good relationship with the police force. “We believe it’s important for us to be involved in the community,” Guido says. “We’re not just playing ten home games and moving out of town.”