Moved by a young fan’s letter, the Tesla CEO responded in a huge way.
Elon Musk, the inventor and business magnate behind Tesla car company and the SpaceX program, clearly knows a good idea when he sees one. He’s build his legacy (as one of the 100 wealthiest people in the world, and one of the most influential) on innovation, pioneering new ideas and staying ahead of the technological curve.
Which is why it’s remarkable that he took the advice of a 10-year-old fan named Bria Loveday, who wrote to him on Twitter as part of a school project.
The idea? To promote Tesla – which doesn’t advertise – Musk could hold an online contest encouraging fans to make their own homemade commercials. Bria mailed the letter to Tesla headquarters, while her father shared it on Twitter:
Bria makes a compelling case for her idea, noting that people are making cool and professional videos about Tesla anyway, so why not hold a competition and use the winning video to promote Tesla? She even gives some suggestions as to what prizes Musk could offer to the participants.
How is a child this knowledgable and enthusiastic about a company like Tesla? She learned it from her father, who is a writer for InsideEVs (a site dedicated to electric vehicles) and U.S. News & World Car Report and clearly a car enthusiast. The letter mentions that she and her father would watch amateur Tesla ads together, which gave her the idea.
But Bria is a fan of Tesla herself and she even thanks Musk for his environmentally friendly vehicles. She also laments that she cannot buy one in her home state of Michigan. Bria ends by saying that she wants to become a politician, saying that when she’s in office she’ll work to make the country more environmentally friendly and support electric cars.
And Musk responded enthusiastically, promising to use her idea:
Not only did he agree with the idea to host a fan commercial contest, he named the contest after Bria: “Project Loveday”. Plus it looks like she got some Tesla swag out of it:
Project Loveday was hosted on Tesla’s website. The submission window is currently closed, and it looks like they’ll be announcing a winner in the near future.
What a cool story. It’s great to see kids taking a real interest in business and technology from a young age, and for parents to pass on their own interests and expertise and bond with their children.
It’s also great to see that Musk is willing to engage with his fans to this degree, and that he made the effort to make the little girl’s idea into reality. Although let’s face it, Musk’s the real winner here – he got some expert marketing advice for free!