Man makes anonymous donation to pay for people’s groceries — the reactions are absolutely priceless

January 8, 2018 4:12 pm Last Updated: January 8, 2018 4:12 pm

Ben Piershale is a YouTuber from Tulsa, Oklahoma, who loves to spread good cheer and kind messages. As a husband and father, he knows how far a meaningful gesture can go for a person having a bad day, so he has dedicated his life to making the world a better place.

Using social media, on which he has amassed thousands of followers, Piershale leads by example and shares personal stories along with religious narratives that are intended to inspire his viewers to make positive choices in their lives.

This holiday season he decided to do something a little extra special.


A post shared by Ben Piershale (@benpiershale) on

“We’ve been wanting to film this project for over a year now,” Piershale explained in a YouTube video. “We finally decided to put some actions to those thoughts and words and we couldn’t think of a better time than leading up to the holidays to present this video.”

The video shares snippets of people checking out at a Reasor’s, a grocery store in Oklahoma, throughout the course of a day. When people tried to pay, however, the store’s staff would step in and say that something was wrong.   

“We’ve got a problem,” a staffer at the Reasor’s said to the customers. “Your money’s not good here today. Somebody anonymously is paying for your groceries so you do not have to pay a nickel today.”

“Your groceries are covered today.”

(Ben Piershale/YouTube Screenshot)

The staffer would then slide a dedicated card through the credit card machine, paying for everything in the customer’s cart.

Needless to say, the customers were shocked and pleasantly surprised.

“Well, thank that person for me,” one customer said to the staffer.

“That’s crazy,” said another. “Well geez, thanks!”

(Ben Piershale/YouTube Screenshot)

One customer even asked for a hug from the staffer, which they happily supplied. Others were simply incredulous and were asking for reassurance from the staff that this was all real and not a trick.

“We’re serious,” the staffers would respond with a smile.

(Ben Piershale/YouTube Screenshot)

The reactions of the customers captured the hearts of millions of people across social media. Many people commented on its wholesomeness and the important message it shared. Others simply expressed their thoughts that the reactions touched them emotionally.

As for the one who started the entire thing, Piershale explains that it’s good deeds like these that keep the world spinning. So long as people want to help one another, the world built for the next generation will be a more wholesome and better one.  

“There’s nothing quite like loving people,” Piershale said.

Watch the full video below.