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Bud Light has returned to its more traditional, sports-related advertising.
Drop in sales due in part to boycott against Anheuser-Busch-owned Bud Light over its deal with transgender activist Dylan Mulvaney.
Molson Coors CEO sees Bud Light’s market share loss as a permanent shift in the American beer market.
A beer industry expert says that the Bud Light situation is getting worse amid a boycott over the brand’s partnership with a transgender influencer.
Bud Light’s sales slump deepened mid-August amid ongoing fallout from the brand’s engagement with transgender influencer Dylan Mulvaney, who recently hinted at the controversy during an awards show.
Anheuser-Busch said it intends to give out 2,000 subscriptions to NFL Sunday Ticket in a contest that expires in mid-October.
“Bad behavior is rewarded by TikTok. You’re given an incentive to behave like that. … It gets more and more extreme, to the point where you have someone like Dylan Mulvaney saying that he wants to become pregnant,” says Oli London.
Congress sent letters informing the current CEO of Anheuser-Busch that there is currently an ongoing congressional investigation regarding the company’s marketing efforts. Specifically, the U.S. Senate is looking into whether or not Bud Light’s partnership with Dylan Mulvaney was being used to target minors for alcoholic advertising.
Bud Light parent company Anheuser-Busch InBev says it will sell eight craft beer brands to a Canadian cannabis company amid continued fallout from Bud Light’s marketing partnership with transgender influencer Dylan Mulvaney.
The Bud Light controversy hurt Anheuser-Busch InBev’s second-quarter performance in the United States, the world’s largest brewer confirmed in its latest earnings report.
