Declining sales of Bud Light now appear to be “business as usual” for parent company Anheuser-Busch after it was caught up in controversy earlier this year, according to Beer Business Daily publisher Harry Schuhmacher.
In an interview with Fox News published on June 30, Schuhmacher pointed to recent disappointing sales of the beverage in the wake of its partnership with transgender activist Dylan Mulvaney for a campaign in March.