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Bud Light Sales Fall Further as Dylan Mulvaney Mocks Controversy at Awards Show

Bud Light’s sales slump deepened mid-August amid ongoing fallout from the brand’s engagement with transgender influencer Dylan Mulvaney, who recently hinted at the controversy during an awards show.
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Bud Light Sales Fall Further as Dylan Mulvaney Mocks Controversy at Awards Show
Cans of Bud Light chill in a refrigerator in Oakland, Calif., on April 28, 2023. Jeff Chiu/AP Photo
Tom Ozimek
By Tom Ozimek
8/29/2023Updated: 8/29/2023
0:00

Bud Light’s sales slump deepened mid-August amid ongoing fallout from the brand’s engagement with transgender influencer Dylan Mulvaney, who recently hinted at the controversy during an awards show.

Sales volumes of Bud Light at off-premise locations like grocery stores fell by 20.1 percent so far this year through Aug. 19 compared to the same period last year, according to Nielsen IQ sales data via Bump Williams Consulting.

Tom Ozimek
Tom Ozimek
Reporter
Tom Ozimek is a senior reporter for The Epoch Times. He has a broad background in journalism, deposit insurance, marketing and communications, and adult education.
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