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Bud Light Situation Getting ‘Worse,’ Beer Industry Expert Says

A beer industry expert says that the Bud Light situation is getting worse amid a boycott over the brand’s partnership with a transgender influencer.
Bud Light Situation Getting ‘Worse,’ Beer Industry Expert Says
A can of Bud Light in a cup holder in the stands at Oriole Park at Camden Yards, in Baltimore, on June 28, 2023. Rob Carr/Getty Images
Tom Ozimek
Tom Ozimek
Reporter
9/8/2023|Updated: 9/10/2023
0:00

As the fallout from Bud Light’s marketing partnership with transgender activist Dylan Mulvaney is well into its sixth month, a beer industry expert said that the company’s decline seems “quasi-permanent,” with few signs of abating.

Bud Light’s sales slump deepened in mid-August amid ongoing backlash from the brand’s engagement with Mr. Mulvaney, who recently poked fun at the controversy during an awards show, sparking a fresh round of critical news headlines.
Tom Ozimek
Tom Ozimek
Reporter
Tom Ozimek is a senior reporter for The Epoch Times. He has a broad background in journalism, deposit insurance, marketing and communications, and adult education.
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