Bud Light’s Loss of Market Share Is a ‘Permanent Shift’ in Favor of Rivals: Molson Coors CEO

Molson Coors CEO sees Bud Light’s market share loss as a permanent shift in the American beer market.

A pack of Bud Light sits on a store shelf in Miami on July 27, 2023. Joe Raedle/Getty Images

Molson Coors CEO Gavin Hattersley said on Oct. 3 that Bud Light’s boycott-driven loss of market share in favor of rival brands Coors Light and Miller Lite represents a “permanent shift” in the American beer market.

Sales of Miller Lite and Coors Light have been buoyed by the backlash to Bud Light’s marketing partnership with transgender influencer Dylan Mulvaney.