Bud Light Appears to Respond to Low Sales With NFL Giveaway

Anheuser-Busch said it intends to give out 2,000 subscriptions to NFL Sunday Ticket in a contest that expires in mid-October.

Bud Light, made by Anheuser-Busch, sits on a store shelf in Miami, Fla., on July 27, 2023. Joe Raedle/Getty Images

The Anheuser-Busch InBev brand on Thursday kicked off its long-running sponsorship of the NFL as its Bud Light brand struggles to regain ground in the midst of a monthslong boycott.

Bud Light has apparently responded to the slump in sales with a promotion that will hand out several NFL-related prizes. The biggest prize is 2,000 free NFL Sunday Ticket subscriptions, according to a news release.