Bud Light will need to pivot its marketing strategy and stay true to its longtime messaging campaign if it wants to recapture some of its customer base, according to a brand strategist.
In recent weeks, Bud Light has seen its sales plummet after it embarked on a promotional campaign with transgender TikTok influencer Dylan Mulvaney in early April, sparking a boycott against the company. Industry data shows that there are no signs that the boycott will be ending anytime soon, with Bud Light’s sales again dropping 26.8 percent year-over-year for the week ending June 10.
