Beer Sales Set to Plunge to Lowest Levels in More Than 20 Years After Bud Light Controversy

Drop in sales due in part to boycott against Anheuser-Busch-owned Bud Light over its deal with transgender activist Dylan Mulvaney.

Bud Light, made by Anheuser-Busch, sits on a store shelf in Miami, Fla. on July 27, 2023. Joe Raedle/Getty Images

Beer sales across the United States declined in 2023 and are set to drop to their lowest level in more than 20 years in the wake of the Dylan Mulvaney controversy and its long-lasting impact on Bud Light, industry experts have said.

Beer shipments in the United States decreased by over 5 percent during the first nine months of 2023, according to data from Beer Marketer’s Insights cited by The Washington Examiner.