Bud Light Sales Take Steepest Hit yet Since Dylan Mulvaney Promotion

A 12-ounce can of Bud Light on a railing at the World Equestrian Center in Ocala, Fla. on May 26, 2023. T.J. Muscaro/The Epoch Times

Bud Light saw its worst sales drop since the brand launched a marketing promotion with transgender influencer Dylvan Mulvaney, according to recent industry data.

For the week ending June 10, sales of Bud Light dropped by 26.8 percent, data from Bump Williams Consulting and NielsenIQ show, according to the New York Post. A week prior to that, Bud Light’s sales dropped 24.4 percent, the data show. The previous worst drop amid the Mulvaney fracas was 25.7 percent during the week ending May 20.