Sales of Bud Light dropped over the Fourth of July holiday weekend amid the monthslong backlash against the company over its decision to promote a transgender social media activist.
Industry data show that sales of the light beer dropped 23.6 percent in the weekly period ending on July 8 as compared with the same period a year ago, according to Bump Williams Consulting, citing NielsenIQ data. Over the same period, sales of Coors Light increased by 30.2 percent, Miller Lite jumped 25.2 percent, and Modelo Especial was up 20.7 percent.
