Sales for Bud Light dropped by 28 percent for the week that ended on June 24 amid controversy surrounding the firm’s decision to engage in promoting a transgender social media influencer, according to data from an industry analyst.
Bump Williams Consulting’s data show that while Bud Light’s sales again dropped when compared to the year-ago period, sales for other beers, such as Yuengling Lager, Coors Light, and Miller Lite, have risen. Those beers have seen increases of 22 percent, 19 percent, and 16 percent, respectively, during the same week, according to multiple news reports.
