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How Canada Can Transform More Small Companies Into Global Leaders
Impact Centre senior fellow Charles Plant’s research notes that Canada’s innovation ecosystem is caught in a few vicious cycles.
July 3, 2019
Trusting Our Gut Instincts—Or Not
The enteric nervous system of our gastro intestines, or gut, has been described as the second brain which gives ...
February 28, 2019
Joni Ravenna Sussman
Study Links Opioid Epidemic to Painkiller Marketing
Researchers are reporting a link between doctor-targeted marketing of opioid products and the increase in U.S. deaths from ...
January 29, 2019
Compelling Marketing Engages Both Sides of the Brain
Compelling marketing helps consumers remember a product or brand through generating an emotional response.
May 10, 2017
Small Business Marketing: Interruption is No Longer the Best Practice
Marketers revel at the thought of having successful campaigns that convert consumers to customers.
March 26, 2017
Small Business Marketing: Online Grocery Shopping
To date, online grocery shopping has not seriously impacted the way consumer get their consumable items.
March 19, 2017
Small Business Marketing: Moms and Technology
When reviewing behavioral traits of working mothers, many marketers tend to find them very desirable due to their ...
March 6, 2017
The Marketing Corner: Trends Changing the Landscape
With the plethora of marketing options out there, marketers have to really consider the consumers first.
February 12, 2017
The Marketing Corner: Native Solutions
The power of native solutions should be paired with seamless executions to boost performance of brand message.
February 5, 2017
The Marketing Corner: Social Media Practices
The internet is very good at spreading rumors. The truth is more valuable and much harder to come ...
January 29, 2017
The Marketing Corner: Using PR to Extend Campaigns
PR can be used synergistically with marketing to create better campaigns.
January 22, 2017
The Marketing Corner: Driving Sales Using Emails
This article explores best practices for targeting consumers using emails.
December 10, 2016
The Marketing Corner: Consumers’ Online Identities
Digital marketing is very prolific and by nature its use allows consumers to enjoy many social and utilitarian ...
November 20, 2016
Marketing to Hispanics via Cultural Heritage
Hispanics have made many significant contributions to American culture and are becoming a key marketing demographic.
November 13, 2016
The Marketing Corner: Marketing to African-American Millennials
African American millennials continue to forge new ground with mainstream America.
November 6, 2016
The Marketing Corner: Total Market Update
The true intent of total market is meant to not only be inclusive and sensitive to cultural significance ...
October 30, 2016
The Marketing Corner: Up Your Social Media Game
Today, the marketing landscape involves many more considerations because millennials have changed the rules of engagement.
October 23, 2016
The Marketing Corner: Benefits of Transparency
More transparency allows for better communication and messaging with consumers.
October 16, 2016
The Marketing Corner: Case Study in Influencer Marketing
There’s a lot of buzz about influencer marketing.
October 9, 2016
The Marketing Corner: Ways to Optimize Local Search
Many consumer experiences start with search, so marketers should use best practices for deploying optimal search campaigns.
October 2, 2016
5 Lean Marketing Strategy Hacks for Startups
Startup marketing often requires delivering the impossible. Especially under the immense pressure to demonstrate meteoric growth to investors, ...
September 26, 2016
The Marketing Corner Traditional vs. Streaming Video
Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information ...
September 25, 2016
The Marketing Corner: About Ad Blocking and Ad Fraud
Few topics burrow deeper into the minds of marketers these days than online ad blocking and ad fraud.
September 17, 2016
The Marketing Corner: The Best of Emails
Emailing is and continues to be an effective means of communication, but watch for spam.
September 11, 2016
The Marketing Corner: B2B Marketing Revisited
In the rush to innovate and garner share for products, B2B marketers are now finding themselves in the ...
September 3, 2016
The Marketing Corner: Rise of Video-On-Demand
In a world where mainstream news spread faster socially than through broadcast outlets, video-on-demand (VOD) is taking center ...
August 28, 2016
The Marketing Corner: Significance of Multicultural Audiences
In a world where cost cutting measures are the mainstay, many marketers are questioning the need for separate ...
August 21, 2016
US Economy a ‘Bright Spot’ in Global Outlook
Kurdish-Led Forces Say They Have Pulled out of Syria Border Town
Supreme Court Asked to Resolve Appeals Court Split Over Deportation of Permanent Residents
Pompeo Says There Was No Quid Pro Quo Tied to Ukraine Aid
Four Ways Pelosi Impeachment Inquiry Fails Hillary’s Watergate Tests
Final Report From House Antitrust Probe Into Big Tech Expected by ‘First Part’ of 2020
All US Troops Withdrawing From Syria Are Going to Western Iraq, Says Esper