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De-Influencing: The Power to Say ‘No’ in the Age of Rampant Consumerism

We are now at the crossroads of influencer history.
De-Influencing: The Power to Say ‘No’ in the Age of Rampant Consumerism
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Nicole James
Nicole James
9/18/2024|Updated: 9/18/2024
0:00

Influencers once held the digital sceptre making us believe we needed everything from glow-in-the-dark yoga mats to miracle mascara that could make your lashes longer than a fishing line.

But those days are over, and now we stand at the dawn of a new era, one where people have finally realised that not every celebrity endorsement is the gospel truth.

Nicole James
Nicole James
Author
Nicole James is a freelance journalist for The Epoch Times based in Australia. She is an award-winning short story writer, journalist, columnist, and editor. Her work has appeared in newspapers including The Sydney Morning Herald, Sun-Herald, The Australian, the Sunday Times, and the Sunday Telegraph. She holds a BA Communications majoring in journalism and two post graduate degrees, one in creative writing.
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