Toddlers Targeted by ‘Sneaky’ Supermarket Marketing

Toddlers Targeted by ‘Sneaky’ Supermarket Marketing
A sign reading "Low prices for you" is seen on a shopping trolley in a supermarket in Nice, France, on March 1, 2023. Eric Gaillard/Reuters
|Updated:
0:00

Babies and toddlers are being bombarded with aggressive supermarket aisle marketing for processed food products and experts are calling for more regulations to protect them in Australia.

Infant and toddler food packaging is saturated with colourful images and logos, popular children’s characters, and deceptive health and nutrition claims, Monash University research found.