Start Your 2022 Marketing and Advertising Planning Today

As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment

A line up in Ottawa on April 4, 2020. The Canadian Press/Justin Tang

By Jessica Wong

The past two years have shaken up businesses across all industries. They have also changed the way owners and marketing professionals plan their strategies and activities for the year ahead. As 2022 promises to be a post-pandemic year, marketers need to get ready now for a fast-changing environment.

Successful marketing and advertising in 2022 demand an integrated approach that is focused on your customers. Understanding who they are and why they are buying your products and services is the key to effective marketing tactics. Here are some of the key elements to consider for the coming year.

Integrate SEO and SEM

Search engine optimization (SEO) has been a staple of digital marketing activities for years. As part of your marketing strategy, it drives organic traffic to your website. However, SEO is a long-term strategy. Depending on your budget and the keywords your business wants to rank for, it may take months before you see results.