How Does Big Data Affect Your Content Marketing Strategy?

How Does Big Data Affect Your Content Marketing Strategy?
In this undated photo made available by Google, hundreds of fans funnel hot air from the computer servers into a cooling unit to be recirculated at a Google data center in Mayes County. Okla. Google, Connie Zhou/AP Photo
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Content marketing has become increasingly common nowadays. Brands today understand that their consumers want something more from businesses—they want value and engagement. A great way to do that is by creating and publishing various forms of content.

But how can we be sure that the content we are creating will interest our viewers? The digital age today means that businesses have a diverse set of followers. That makes it impossible to manually collect and process such large amounts of data to gain valuable insights.

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