What Is Purpose-Driven Advertising? Does It Work?

What Is Purpose-Driven Advertising? Does It Work?
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Anne Johnson
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Purpose-driven adverting focuses on promoting a brand’s social or environmental values or purpose rather than solely promoting its products or services. Purpose marketing aims to align a brand with a cause or value that resonates with consumers, build brand loyalty, and increase sales.

Purpose marketing permeates television and digital advertising. But is it effective? Does the consumer believe what they’re hearing and seeing? And what happens if it’s deemed as insincere?

What Is Purpose Marketing?

Purpose marketing is a strategic approach focusing on a brand’s purpose or mission. The product is secondary. It’s about connecting with customers on an emotional level.
Anne Johnson
Anne Johnson
Author
Anne Johnson was a commercial property & casualty insurance agent for nine years. She was also licensed in health and life insurance. Anne went on to own an advertising agency where she worked with businesses. She has been writing about personal finance for ten years.
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