Tasty, colorful gummies are an appealing, easy way to take vitamins and other supplements. Their chewiness somehow makes them feel comforting (thanks to what dieticians call “mouth feel”), and to many people eating a candy-like gummy may be a more satisfying and meaningful experience than swallowing a pill with a glass of water.
The gummy vitamin and supplement market is booming. Sleep aids, stress aids, immunity boosters, vitamins, and all sorts of health and dietary aids are available in gummy form, with some U.S. drugstores devoting as much or more shelf space to gummies as to old-style capsules and pills.
