Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information to get their messages across.
It wasn’t long ago when we spoke about watching a movie at home we were speaking about going out to rent a movie and then popping it into a DVD player.
Every year, marketers go into the television “upfront” marketplace to purchase schedules in advance of the upcoming broadcast calendar year (fall 2014).
Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information to get their messages across.
It wasn’t long ago when we spoke about watching a movie at home we were speaking about going out to rent a movie and then popping it into a DVD player.
Every year, marketers go into the television “upfront” marketplace to purchase schedules in advance of the upcoming broadcast calendar year (fall 2014).