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Adele Lassere
LATEST
LATEST
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Adele Lassere
Small Business Marketing: Interruption is No Longer the Best Practice
Marketers revel at the thought of having successful campaigns that convert consumers to customers.
Mar 26, 2017
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Adele Lassere
Mar 26
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Adele Lassere
Small Business Marketing: Online Grocery Shopping
To date, online grocery shopping has not seriously impacted the way consumer get their consumable items.
Mar 19, 2017
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Adele Lassere
Mar 19
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Adele Lassere
Small Business Marketing: Moms and Technology
When reviewing behavioral traits of working mothers, many marketers tend to find them very desirable due to their proficiency with technology.
Mar 06, 2017
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Adele Lassere
Mar 06
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Adele Lassere
The Marketing Corner: Trends Changing the Landscape
With the plethora of marketing options out there, marketers have to really consider the consumers first.
Feb 12, 2017
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Adele Lassere
Feb 12
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Adele Lassere
The Marketing Corner: Native Solutions
The power of native solutions should be paired with seamless executions to boost performance of brand message.
Feb 05, 2017
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Adele Lassere
Feb 05
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Adele Lassere
The Marketing Corner: Using PR to Extend Campaigns
PR can be used synergistically with marketing to create better campaigns.
Jan 22, 2017
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Adele Lassere
Jan 22
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Adele Lassere
The Marketing Corner: Shift in Consumer Viewing Habits
Television is still deemed king for media vehicles on which consumers spend the most time.
Dec 17, 2016
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Adele Lassere
Dec 17
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Adele Lassere
The Marketing Corner: Driving Sales Using Emails
This article explores best practices for targeting consumers using emails.
Dec 10, 2016
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Adele Lassere
Dec 10
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Adele Lassere
The Marketing Corner: Consumers’ Online Identities
Digital marketing is very prolific and by nature its use allows consumers to enjoy many social and utilitarian functions online.
Nov 20, 2016
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Adele Lassere
Nov 20
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Adele Lassere
Marketing to Hispanics via Cultural Heritage
Hispanics have made many significant contributions to American culture and are becoming a key marketing demographic.
Nov 13, 2016
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Adele Lassere
Nov 13
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