The power of native solutions should be paired with seamless executions to boost performance of brand message.
A look at metric results has proven three times brand awareness and 250 percent higher ad engagement when deploying a native solution. The following industries have experienced higher results using native executions: technology/telecom, financial services, healthcare, retail, quick-service restaurants, travel, automotive and entertainment/media, according to eMarketer.
There are many different ways to execute native tactics. These tactics vary and can include using influencers, branded content, promoted tweets, sponsored content/posts and print advertorials, to name a few. Many larger brands allocate their native ads via programmatic solutions, directly to publishers and social media channels.
