Millennials are very focused on instant gratification.
This may not sound like something worthy of a news flash. But this statement accurately depicts marketers’ usage of entertainment-oriented messages to drive sales. These tactics include using in-game/gaming consoles, virtual reality (VR), and other immersive environments to increase engagement, stimulate trial, and garner brand affinity.
Millennials are at the forefront of driving food preferences. From healthy eating to discovering the latest foodie options. Since Millennials like to be in the know, they are constantly on their social media sites checking out the latest recommendations and must-go-to spots. Just look at movie theaters. Gone is the stale popcorn with the flat pop. Now, moviegoers sit in a state-of-the-art environment with crafted food options, not to mention the lounge chairs and the bar to get that specialty drink.
Many public spaces are being reimagined to create a socially integrated community. Retailers, in particular, are using technology for self-check outs and pop-up stores along major city thoroughfares to heighten awareness of new product launches. Big Box retailers are re-imagining themselves and creating smaller footprints to encourage a “neighborhood” niche feel. Just look at Walmart as an example.
