Marketing has long been one of the best tools in generating revenue for companies.
Public relations (PR) was thought to be a standalone tool and in some case a “nice to have.” But, it is clear with the advent of technology and the use of big data, the two can work in tandem to allow messages to become more personalized. PR can be used synergistically with marketing to create better campaigns.
At the start of marketing campaign development, factor in the social elements that are under consideration and how it can be married with PR tactics. This can assist in expanding the social footprint and generate more engagement by a desired audience; also known as “earned” media.
For example, if you have Facebook video element (know as paid element) in your campaign, more exposure can be garnered by using a PR tactic of pitching an appropriate web publisher to include an editorial about your product/service and a link to your Facebook video. This encourages more traffic to the Facebook video and heightens awareness levels from the audience targeted.
