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PR can be used synergistically with marketing to create better campaigns.
Democratic presidential nominee Hillary Clinton opened in a Humans of New York post about her time at Harvard University when she was heckled by other students.
Will.i.am of Black Eyed Peas gave Obama widespread organic media attention through a music video without a dollar spent from his 2008 campaign.
Even if bloggers accept compensation or free products for reviews, those perks don’t necessarily lead to endorsements, report researchers.
Canadian companies pursue meaningful on-brand philanthropy as consumers and employees demand more.
