Over the past decade, a growing trend has been quietly revolutionizing corporate culture in Canada.
It is characterized by various buzzwords: corporate social engagement, community investment, creating shared value, etc. Put simply, it is the mysterious magic that happens when companies align their core values and business strategy with engaged and meaningful philanthropy.
Corporate social responsibility expert Peggie Pelosi is a major force behind this trend in Canada. She first stumbled on the idea in 2000 when she was hired to turn sales around for struggling American health and nutrition company USANA.
People are fundamentally hardwired to want to help.
, founder of ORENDA
