Road to Debate: Trump Built Image as He Built Business

Road to Debate: Trump Built Image as He Built Business
U.S. Republican presidential nominee Donald Trump during a campaign event at High Point University in High Point, N.C., on Sept. 20, 2016. Sara D. Davis/Getty Images
The Associated Press
Updated:

WASHINGTON—Donald Trump once claimed to be publicity shy.

No joke.

It’s right there in The New York Times of Nov. 1, 1976. In the same article, the 30-year-old real estate developer talks up his millions, showcases his penthouse apartment and Cadillac, and allows a reporter to tag along as he visits job sites and lunches at the “21” club before hopping an evening flight to California for more deal-making.

So much for that shy-guy claim.

Young and ambitious, Trump worked just as hard at building his image as he did at expanding his real estate empire.

Along the way, he honed the communications skills that would benefit him at the negotiating table, turn him into a reality TV star, and launch a presidential campaign.

Real estate mogul Donald Trump displays an artist's concept of "Television City," which would be on the far west side of Manhattan, N.Y., on Nov. 18, 1985. (AP Photo/Marty Lederhandler)
Real estate mogul Donald Trump displays an artist's concept of "Television City," which would be on the far west side of Manhattan, N.Y., on Nov. 18, 1985. AP Photo/Marty Lederhandler