TV Ads for Sugary Cereal Do Influence Kids’ Breakfast Cravings

TV Ads for Sugary Cereal Do Influence Kids’ Breakfast Cravings
A bowl of sugar cereal marketed at children has as much sugar as a candy bar. Gades Photography/Unsplash
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Young children are more likely to demand specific sugary cereals for breakfast when they have seen television ads for these products, a U.S. study suggests.

Advertising aimed directly at kids has long been linked to an increased risk that children will make unhealthy food choices and press their parents to buy them more processed, sugary, and calorie-loaded foods at the store, previous research has found.