It wasn’t long ago when we spoke about watching a movie at home we were speaking about going out to rent a movie and then popping it into a DVD player.
Today, products like Roku and Amazon Fire TV have catapulted us into the next generation of home entertainment. These types of product connect directly to your TV and to your home network to stream a wide selection of entertainment. They also allow one to stream from subscriber services such as HULU, Netflix, and Pandora. The connectivity continues to empower the consumer with more viewing control of what they see and when they see it.
As being forecasted by eMarketer, 97 million homes will have connected TVs by 2019. To be clear, the television screen is not going away. This is evident by the proliferation of larger sizes, better picture quality, and more apps. However, the impact of connected TVs hasn’t been fully realized yet. It is something that requires marketers to keep a watchful eye on.
