The marketing landscape has many pitfalls to maneuver around. As such, Marketers wear many hats and perform their duties within a dynamic environment.
One task, in particular, is yielding a startling observation that pertains to brand messages (commercials) and the environment in which they air.
Not long ago, consumers could expect to watch an upbeat ad, one that would emotionally tug at one’s heart and even sarcastic/dark ads on television. After all, these commercials aired within primarily sitcoms. Sitcoms were the mainstay of prime-time television where families could spend quality time together.
Ad budget dollars are too precious to be wasted without realizing planned ROI.
