Today’s marketing environment continues to see a proliferation of changes. Keeping up with these marketplace changes has been difficult, and the changes have propelled a flurry of strategic plan shifts, budget adjustments, and management moves
Amidst the chaos, there are clear trends that are just becoming understood. One such trend is a constant for all businesses regardless of size: each must start contemplating on how to develop snack-sized content. This is content that can live not only within the mobile space but other channels, too. Ideally, the content should be able to engage consumers and stimulate consumer interaction with a given brand.
Snackable video is on the rise. Consumers are digesting a variety of video on a daily basis. They are comfortable with viewing videos on a variety of devices and platforms and are aware of the growing amount of content available. Hence, it means that you as a marketer or small business owner must adjust your strategic plans to match this behavior.
Mainstream television networks (ABC, NBC, FOX, etc.) will continue to see declines in viewership. However, these networks are leveraging their other channels, such as digital, to grow advertising revenue. Cable is expected to see modest increases given the expected improvements to programming. But, the universal belief is that digital spending will experience rapid growth. Mobile will also be a beneficiary to an increased spending.
