You grab a granola bar that looks like the healthiest option on the shelf. The box promises real fruit, whole grains, and no high-fructose corn syrup. It feels like the smart choice.
Flip the box over, though, and the story changes, with a list of more than a dozen ingredients you don’t recognize, from soy lecithin to tocopherols. The front speaks your language. The back reads like another dialect.





