Black Friday marketing executions seem to start earlier each year. Already, some regional retailers are offering Black Friday pricing for their weekend sales blitz. Given these occurrences, as a small-business owner involved in selling goods or services, it is logical to start developing what your marketing communications will be for this upcoming shopping season.
With back-to-school wrapping up, many retailers realize their second highest sales period next to Christmas. While the majority of the shopping has already occurred for back-to-school, there are some parents who focus their spending after school starts. So, there are some residual sales that could be realized. Deploying an online retargeting strategy allows you to re-engage potential buyers as you delve into your plans for Black Friday. You don’t want to leave any money on the table for someone else to get.
