Most Baby Formula Health Claims Not Based on Evidence, Undermines Breastfeeding: Researchers

Most Baby Formula Health Claims Not Based on Evidence, Undermines Breastfeeding: Researchers
Cans of baby formula are seen in Auckland, New Zealand, on March 10, 2015. Fiona Goodall/Getty Images
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The majority of health claims on baby formula products are backed by little to no scientific evidence, an international survey found, with researchers calling for more rigorous marketing regulations.

Scientists from the Imperial College London said regulations need to provide better protections against harms linked with the aggressive marketing of baby formula.

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