Before generative AI, Amazon built deep thinking directly into how work got done.
For 20 to 30 minutes, everyone in the room—from junior staff to senior leaders—sat and read before anyone spoke.
The goal, Bezos said, was to force clarity through writing and reading. Weak reasoning surfaced immediately. Gaps could not be hidden in bullets or polished slides. Thinking took time, and that was the point.
The danger in generative AI is that it flips that logic with a single prompt—and in a way that makes your own thinking feel unnecessary.
A Growing Deference to AI
Today, however, across much of corporate America—including some departments at Amazon—employees increasingly face pressure to use AI tools to draft memos, proposals, reports, and even code. The incentives are clear: higher productivity, lower costs, faster output.
But with speed come tradeoffs.
Work that once sharpened thinking in the process is now being offloaded to AI, and with that offloading comes a loss of agency.
Prompting can feel like you’re the author. However, much of the structure—the framing, the options, even the logic—has already been set by the AI system. The user can steer, but within boundaries they didn’t define, which gradually shifts agency from the user to the AI model.
“You think you have agency with prompting,” Zhivar Sourati, a computer scientist at the University of Southern California who studies how large language models (LLMs) influence reasoning, told The Epoch Times, “but compared to two years ago, you have way less.”
Two years ago, AI was just something you prompted; today, it has become something that prompts you back, and that shift can leave people less confident in their own ideas.
“When AI does the work, we feel less ownership over the output,” psychologist Michael Inzlicht, a professor at the University of Toronto who investigates how technology changes motivation, self-control, and effort, told The Epoch Times in an email. “The work isn’t really ours, and we know it.”
Some lawyers learned this lesson the hard way after filing court briefs that cited AI-fabricated cases that did not actually exist.
The Illusion of Consensus
Reliance on AI tools becomes harder to question when AI outputs themselves begin to look alike.
A dozen colleagues might prompt the same AI system, and receive similarly structured drafts with language clear, neutral, and well-formed. Ideas may begin to converge—often before independent judgment fully forms. Agreement begins to feel natural, even when it is not.
“Now people just talk to the AI, and they get ideas,” Sourati said.
In practice, using AI compresses the early stages of thinking. A manager drafting a strategy memo may start with a similar set of recommendations as others using the same tools. A doctoral student who once mapped research gaps manually can now ask a model to generate them instantly—and so can everyone else in their field.
The effect extends beyond technical work. AI tools are increasingly used in personal writing—breakup notes, wedding vows, even autobiographies—forms of writing once tightly tied to individual experience and voice. At the scale of a billion weekly users, even small shifts in how ideas get started can quickly homogenize, Sourati said.
Pressures to conform in language and thinking long predate AI. What AI changes is where convergence enters the process—not at the end of thinking, but increasingly at the beginning.
AI does more than simply make us sound similar; the concern is that it can narrow the boundaries of acceptable debate. When language is smoothed out and choices are repeatedly framed the same way, disagreement or dissent can feel less supported than it really is.
Over time, Sourati suggested, repeated framing can produce an “illusion of consensus”: a sense that people are independently arriving at similar conclusions or solutions to problems when, in fact, the same machine-generated patterns are smoothing distinct ideas, perspectives, and even critical stances into something that feels more unified than it is.
Even in his own writing, he notices the effect. AI smoothing makes everything more conventional—and less distinctly his. “I suddenly see that … this is not me anymore.”
When agreement emerges from shared starting points, it feels more organic than it is. In that sense, AI reverses what systems such as Amazon’s memo process were designed to do—where writing and careful reading helped people develop their own perspective before encountering others’, so agreement had to be earned.
What changes is not just what people think, but how AI can subtly shape the thoughts they arrive at.
Less Friction, Less Understanding
Growing reliance on AI—and the sense of agreement that comes with it—doesn’t emerge in isolation. It is reinforced by something harder to see: People often think they understand more than they actually do.
When people use AI, they often mistake the tool’s fast and fluent answers for their own.
“Deep understanding might require friction—some degree of struggle to work things through,” Inzlicht said. “AI bypasses [the struggle] entirely, so you end up with a polished product and a person who doesn’t really grasp what’s in it.”
“When we struggle to understand something, we’re forced to connect it to what we already know; that connection is what makes it stick,” Inzlicht said. “Think back to high school math. Working through a problem yourself, however painful, taught you far more than seeing the solution first and reverse-engineering it. The wrestling is the point.”
AI, depending on how it is used, can short-circuit that process, encouraging cognitive offloading. Over time, that can weaken persistence and make people more likely to give up on hard problems once the AI is taken away.
In that way, AI can shift the relationship between effort and knowledge: What starts as a convenience becomes a necessity.
Why Effort Matters
Effort does more than build understanding—it also builds meaning. When people struggle through a task, they tend to value the result more.
“We value our work less when AI helped produce it,” Inzlicht said. “It feels less meaningful, less ours, less worthwhile.”
“We even demand less money for it,” he said, pointing to AI-generated art and videos. “That’s telling. At some level we recognize that what AI made is not quite what we made.”
The benefits of friction are not unlimited; too much can be overwhelming.
The risk is not AI itself, but losing the kinds of effort that shape not just what we accomplish, but who we become.







