The internet’s allure is undeniable. Using only a cellphone, we can connect with almost anyone on the planet and access the entirety of human knowledge in an instant. Yet, in our relentless quest for information and connectivity, we’ve sacrificed something vital—our deep connection to the real world and its genuine pleasures.
As humans, we struggle with moderation—especially when it comes to things we enjoy. Entire industries are built based on this tendency, from social media to the food industry, a master of creating addictive foods to keep you coming back for more. Our consumption of these pleasurable activities even has a name—hedonic consumption.





