‘The Merchants of Joy’: New York’s Christmas Tree Traders

A new documentary celebrates a family tradition of selling Christmas trees.
‘The Merchants of Joy’: New York’s Christmas Tree Traders
Santa look-alike Greg Walsh of Greg's Trees at his New York stand in "The Merchants of Joy." Amazon MGM Studios
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Do you buy your Christmas trees in New York? Chances are you’re buying from one of five families running the city’s Christmas tree trade, some of them for nearly half a century. This documentary studies the trunk and branches of a business that brightens thousands of homes each winter.

Here, the five businesses beat severe odds to keep their decades-old family tradition alive. They are Greg’s Trees run by Greg Walsh and his 6-foot-5-inch-tall son, “Little” Greg; Heather Neville’s NYC Tree Lady; NYC Tree Shop owned by George Smith; Uptown Christmas Trees run by Ciree Nash and founded by her parents, Jane Waterman and George Nash. Then there is lone-wolf tree tycoon Kevin Hammer, who appears as invisible in real life as he is in the documentary.
Rudolph Lambert Fernandez
Rudolph Lambert Fernandez
Author
Rudolph Lambert Fernandez is an independent writer who writes on pop culture.