The environmental movement is shifting from focusing solely on raising awareness about environmental issues. Many environmental agencies and organizations now also aim to connect people with nature, and our new research suggests daily doses of urban nature may be the key to this for the majority who live in cities.
Every year in the United Kingdom the Wildlife Trusts run the 30 Days Wild campaign. This encourages people to carry out a daily “random act of wildness” for the month of June. The International Union for Conservation of Nature recently launched its #NatureForAll program, which aims to inspire a love of nature.
