Walmart will begin paying Florida tomato growers a penny more per pound, announced The Coalition of Immokalee Workers’ Fair Food Program (CIW) on Jan. 16.
Walmart’s decision is following the footsteps of McDonald’s, Taco Bell, and Subway.
The extra money will be distributed to workers affected by Florida’s dire growing fields.
Walmart, the largest U.S food buyer, is expanding efforts to some crop producers outside of Florida as well.
“We are truly pleased to welcome Walmart into the Fair Food Program,” Cruz Salucio of the CIW said in a statement. “No other company has the market strength and consumer reach that Walmart has.”