It’s hard to view sugar as a vice. Consumption is legal and often encouraged by friends and family. It’s available everywhere. It’s enjoyed by young and old alike and sweet treats have been a pivotal part of our celebrations and get-togethers for generations.
Simply put, sweetness provides a pleasurable experience. A few nibbles of a cookie or sips of a soda delivers a delicious rush of temporary gratification. But sweetness also has a bitter side that is becoming harder to ignore. For decades, studies have revealed a close association between excess sugar consumption and disease.