Taking a Page From Pharma’s Playbook to Fight the Opioid Crisis

Taking a Page From Pharma’s Playbook to Fight the Opioid Crisis
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Dr. Mary Meengs remembers the days, a couple of decades ago, when pharmaceutical salespeople would drop into her family practice in Chicago, eager to catch a moment between patients so they could pitch her a new drug.

Now living in Humboldt County, California, Dr. Meengs is taking a page from the pharmaceutical industry’s playbook with an opposite goal in mind—to reduce the use of prescription painkillers.
Pauline Bartolone
Pauline Bartolone
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