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Mother Videos the Sad Moment Her Son Learns About False Advertising
A young boy was brought to tears after a mother prepared him a bag of instant noodles that had large pieces of beef displayed on the packaging, but none in ...
August 1, 2019
Feds Spent $17.7 Million on Advertising in Lead up to Election Moratorium
OTTAWA—Canadians can expect an onslaught of political advertising this fall as parties compete for their attention—and votes—by loading ...
July 31, 2019
The Canadian Press
Google, Facebook Have Tight Grip on Growing US Online Ad Market: Report
The U.S. internet advertising industry is projected to hit $160 billion by 2023 from $107 billion last year.
June 5, 2019
Sorrell’s S4 Capital Seeks More Deals in Digital-Only Drive
MUNICH—Martin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to ...
January 21, 2019
Smoking Rates in US Have Fallen to All-Time Low, but How Did They Ever Get so High?
The Centers for Disease Control and Prevention (CDC) calls cigarette smoking “the leading cause of preventable disease and death ...
December 17, 2018
Compelling Marketing Engages Both Sides of the Brain
Compelling marketing helps consumers remember a product or brand through generating an emotional response.
May 10, 2017
Small Business Marketing: Interruption is No Longer the Best Practice
Marketers revel at the thought of having successful campaigns that convert consumers to customers.
March 26, 2017
Small Business Marketing: Online Grocery Shopping
To date, online grocery shopping has not seriously impacted the way consumer get their consumable items.
March 19, 2017
Small Business Marketing: Moms and Technology
When reviewing behavioral traits of working mothers, many marketers tend to find them very desirable due to their ...
March 6, 2017
The Marketing Corner: Trends Changing the Landscape
With the plethora of marketing options out there, marketers have to really consider the consumers first.
February 12, 2017
The Marketing Corner: Native Solutions
The power of native solutions should be paired with seamless executions to boost performance of brand message.
February 5, 2017
The Marketing Corner: Social Media Practices
The internet is very good at spreading rumors. The truth is more valuable and much harder to come ...
January 29, 2017
The Marketing Corner: Using PR to Extend Campaigns
PR can be used synergistically with marketing to create better campaigns.
January 22, 2017
The Marketing Corner: Driving Sales Using Emails
This article explores best practices for targeting consumers using emails.
December 10, 2016
The Marketing Corner: Consumers’ Online Identities
Digital marketing is very prolific and by nature its use allows consumers to enjoy many social and utilitarian ...
November 20, 2016
Marketing to Hispanics via Cultural Heritage
Hispanics have made many significant contributions to American culture and are becoming a key marketing demographic.
November 13, 2016
The Marketing Corner: Marketing to African-American Millennials
African American millennials continue to forge new ground with mainstream America.
November 6, 2016
The Marketing Corner: Total Market Update
The true intent of total market is meant to not only be inclusive and sensitive to cultural significance ...
October 30, 2016
The Marketing Corner: Up Your Social Media Game
Today, the marketing landscape involves many more considerations because millennials have changed the rules of engagement.
October 23, 2016
The Marketing Corner: Benefits of Transparency
More transparency allows for better communication and messaging with consumers.
October 16, 2016
The Marketing Corner: Case Study in Influencer Marketing
There’s a lot of buzz about influencer marketing.
October 9, 2016
The Marketing Corner: Ways to Optimize Local Search
Many consumer experiences start with search, so marketers should use best practices for deploying optimal search campaigns.
October 2, 2016
The Marketing Corner Traditional vs. Streaming Video
Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information ...
September 25, 2016
The Marketing Corner: About Ad Blocking and Ad Fraud
Few topics burrow deeper into the minds of marketers these days than online ad blocking and ad fraud.
September 17, 2016
The Marketing Corner: The Best of Emails
Emailing is and continues to be an effective means of communication, but watch for spam.
September 11, 2016
The Marketing Corner: B2B Marketing Revisited
In the rush to innovate and garner share for products, B2B marketers are now finding themselves in the ...
September 3, 2016
The Marketing Corner: Rise of Video-On-Demand
In a world where mainstream news spread faster socially than through broadcast outlets, video-on-demand (VOD) is taking center ...
August 28, 2016
Former Carrier of ‘Nuclear Football’: Whistleblower Broke ‘Circle of Trust’
Cuomo and Giuliani Clash in Heated Interview Over Trump Whistleblower Complaint
Isabel van Brugen
Pentagon: Border Wall Going Up at About 1 Mile Per Day, and Rising
Democratic Donor Ed Buck Hit With Federal Charge in Man’s 2017 Overdose Death
New York City Mayor Bill de Blasio Drops out of 2020 Presidential Race
FedEx Pilot Detained in China for Suspected Weapons Smuggling
University Lecturer Offers Assessment Marks for Students Who Attend Climate Strike