The U.S. advertising market will grow in 2022 but only by half as much as it did in 2021, according to an industry forecast released on Monday that cited both last year’s record growth from the COVID-19 recovery and the economic harm from the Russian invasion of Ukraine.
Media intelligence firm MAGNA, a unit of Interpublic Group of Companies, lowered its full-year growth forecast by one percentage point to 11.5 percent compared to its 12.6 percent forecast before the invasion little over a month ago.
