‘The Hucksters’ From 1947: Integrity in Advertising

‘The Hucksters’ From 1947: Integrity in Advertising
A cropped lobby card for "The Hucksters" from 1947 with (L-R) Clark Gable, Ava Gardner, and Edward Arnold. MovieStillsDB
Tiffany Brannan
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Commentary
This article’s headline seems like an oxymoron, doesn’t it? Since when has there been integrity in advertising, let alone honesty? When one sees print ads, commercials, and other promotional materials from the 1940s or 50s, they look refreshingly wholesome, clean, and patriotic compared to today’s foolish and often filthy advertising. Celebrity endorsements from Hollywood’s Golden Era are extremely convincing and shame the 21st century influencer culture. After all, wouldn’t you trust Harriet Nelson’s opinion more than Dylan Mulvaney’s when choosing your toothpaste or blender?
Tiffany Brannan
Tiffany Brannan
Author
Tiffany Brannan is a 23-year-old opera singer, Hollywood historian, vintage fashion enthusiast, and journalist. Her classic film journey started in 2016 when she and her sister started the Pure Entertainment Preservation Society to reform the arts by reinstating the Motion Picture Production Code. Tiffany launched Cinballera Entertainment in June 2023 to produce original performances which combine opera, ballet, and old films in historic SoCal venues. Having written for The Epoch Times since 2019, she became the host of a YouTube channel, The Epoch Insights, in June 2024.
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