Google, Meta Face EU, UK Probes Into Ad Bidding Agreement

Google, Meta Face EU, UK Probes Into Ad Bidding Agreement
The Google logo is displayed at the entrance hall of Google France in Paris on Nov. 18, 2019. Michel Euler/AP Photo
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BRUSSELS—British and European regulators threatened to crack down on Google and Facebook parent Meta over an agreement for online display advertising services, saying Friday that the deal may breach rules on fair competition.

The fresh scrutiny in Europe, which has pioneering efforts to rein in big technology companies, strikes at the heart of Google’s business—the digital ads that generate nearly all of its revenue.