The E*TRADE spot (with the tailor) in the third quarter was a home run. What other Super Bowl commericals in the third quarter were hits and misses?
THE BEST
E*TRADE: Tailor
“Oh no, I cannot do investing!” The E*TRADE baby is back! And he’s as hilarious as ever. Great creativity from E*TRADE again. The E*TRADE babies continue to be entertaining and charming.
[youtube]V8pdDI2O_Y4[/youtube]
[etRating value=“ 4.5”]
Cars.com: Going Second
Quality commercial from Cars.com. Message of the ad? Don’t go second, or you'll get teleported with your body parts scrambled, or get shot by a bunch of arrows.
[etRating value=“ 4”]
Chrysler 200: Detroit
“This is the Motor City and this is what we do.” Eminem’s second Super Bowl commercial (his first was for Brisk iced tea) is an inspiring ad for as much the Chrysler 200 as Detroit. Serious, but solid commercial.
[youtube]SKL254Y_jtc[/youtube]
[etRating value=“ 4”]
Coke: Border
Even the country borderline can’t limit the passion for Coca Cola. In this mildy amusing ad, two border guards made truce for a short while to share two bottles of Coke.
[etRating value=“ 3.5”]
THE WORST
Best Buy
A mess of a commercial with Ozzy Osbourne and Justin Bieber. And dressing Bieber up as a girl may pander to teenage girls, but the percentage of teenage girls watching the Super Bowl isn’t that large.
[youtube]yTe3Zp7Z_Z8[/youtube]
[etRating value=“ 1.5”]
Mini Cooper: Cram It in the Boot!
Apparently, you can cram a beehive, a long sandwich and a bunch of other things into the back of a Mini Cooper. In this ad, an overly enthusiastic couple compete in the game show “Cram it in the boot!” We just don’t understand how this makes the car more appealing.
[etRating value=“ 2”]
