Last October, movie director James Cameron and his wife, Suzy Amis Cameron, launched an organic pea protein operation in Saskatchewan, Canada. Once it is up and running, this facility will be the top producer of organic pea protein in North America.
At a news conference, Cameron said he was “not unsympathetic” to the cattle industry, but that he was concerned with the environmental impacts of animal agriculture and wanted to help reduce meat consumption and greenhouse gas emissions and improve health.